Homework Essay Example | Topics and Well Written Essays - 2000 words

Homework - Essay Example For example an advertisement made in contrast of black and white may be eye catching and affects perceptual selection. Expectations Consumer’s expectations also affect how things are perceived by consumer. Consumers generally see what they expect to see. A person expecting to see some particular shop in a shopping mall will soon find out one than the one in no expectation to see that shop. Motives Perceptual selection is also influenced by consumer’s motives at that time, consumer’s current needs and desires affect the stimulus selection for perception. A consumer planning to have a vacation will be more open to resorts’ advertisements, airlines deals and hotels’ offers. These are the two major factors that affect selection of perceptual stimuli. FACTORS AFFECTING NATURE OF PERCETION Exposure Attention Interpretation Exposure Exposure highlights the stimulus to which a consumer is exposed to. Exposure can be either deliberate or random. Selective ex posure is deliberate, it happens when consumers seek out for messages that are pleasant and avoid the ones that are painful. Attention Attention explains out of all exposed stimulus, on which stimulus does the consumer pay concentration on. The attention paid by the consumer can be categorized as either of high involvement or of low involvement. The extent to which a consumer pay attention to particular stimulus is affected by a consumer’s needs interests and motives at that time. A person who is price conscious may pay attention to saver deals advertisements and on discount offers. Interpretation Interpretation defines the assignment of meaning to sensations. Interpretation of stimuli is also uniquely individual process. It is different for every person as each person perceives and interprets stimuli differently and uniquely. Attention Attention occurs when any stimulus is able to activate one or more sensory receptor nerves, and the sensation produced as a result of it, goe s to the brain for further processing. Attention requires consumers to allocate limited mental processing towards information processing. There are multiple stimulus and situational factors that affect on which stimuli consumers pay attention to. Stimulus factors Stimulus factors mostly include physical characteristics and nature of stimulus. Size and Intensity – any stimulus that is huge or giant in size will automatically catch attention of a person. Intensity may include the length, brightness or loudness of the stimulus. Color and Movement – the more colorful a stimulus is, the greater it has the chances to catch an individual’s attention. In addition to being colorful, if stimulus is mobile rather than stagnant, it has greater probability of attracting individual’s attention. A bright colored package is more likely to attract attention. Position – placement of the object in a person’s visual field. Mostly stimuli placed at prime locatio n, or at eye level or somewhere that is much unexpected for an individual to expect that stimulus to be. The greater it will attract the attention. Isolation –

Evaluation of a Foodservice System Case Study Example | Topics and Well Written Essays - 500 words

Evaluation of a Foodservice System - Case Study Example Casa Brusco opened only a few months ago. The pricing of the menu is medium to high. Portions are plentiful and the General Manager feels that the menu should change with the seasons. Likewise for the dcor although to a lesser extent. The restaurant has a cozy atmosphere with dim lights which enhance the brick pizza oven. The bathrooms are well appointed. I interviewed Diana Bonsignore, the general manager who explained that because the restaurant just opened, there is a tight budget and therefore much of the work falls upon her shoulders. She is clearly exhausted and spends eighteen hours per day in the restaurant. Her salary is $100,000 per year. She is in charge of hiring however feels that the owners are employing their friends as wait staff and these employees are inexperienced. Indeed, during our interview, she continuously had to break our dialogue to answer calls. The restaurant's vendors include soft drink companies and a specific company which deals with alcoholic beverages. Although the price for these items is industry standard, the owners never pay the bills and she finds herself consistently cut off from ordering supplies due to nonpayment. Her chef has no formal training and is obstinate when a customer complains about an order.

London Transportation Essay Example for Free

London Transportation Essay London, England has long been regarded as a cosmopolitan metropolis with international appeal at the cutting edge of culture and technology, as well as its ancient and innovative transportation options. London’s location next to a major tributary â€Å"in the middle stretch of the Thames valley† , its basin rim terraced with materials formed from sedimentary sand and clay, has played an integral part in its transportation history(a full geographical representation of the city is shown in Appendix A). It was water-borne trade which allowed it to grow and prosper after the Romans, renowned for their road-building systems, built the city they named Londinium. No longer relying just on watercraft as a lifeline to the rest of the world, London today provides a wealth of sophisticated transportation options to its citizens with the vast entirety of its public motor thoroughfares redesigned after World War II. A modern visitor to London can now board a train or bus, descend underground and take a tube (subway), hop on a light rail or take a ride from one of many express terminals. It has taken decades for London to achieve, and then regain, its status as a great city for transportation, however. The second world war nearly devastated the city. During the following two decades, â€Å"London’s status as the hub of the British Empire† declined along with a reduction in public transport options . By 1986, the Greater London Development Council, which had dealt with issues of reconstruction, was abolished and for the first time in 97 years, â€Å"there was no unified representative government† for the city . London was now forced to address its post-war problems including the challenge of providing additional transportation options for the growing populace and creating a federal transport authority. Today, the United Kingdom has a population of 60,776,238, with the majority of this based in London and Great Britain. The country enjoys a strong economy and low unemployment while the government is focusing on â€Å"the improvement of education, transport, and health services, at a cost in higher taxes and a widening public deficit† . The numerous transitions in London’s transportation are examined here in chronological order beginning with its ancient history, its revival post-war, continuing into the 1960’s, a look back at the era of the 1980’s and finally, an overview of mass, affordable transportation options in today’s London society with a forecast for the future. History The Romans were the first recorded populace to recognize the importance of the Thames River. After their invasion of the area in AD 43, the Romans built a permanent bridge over the river as well as a network of roadways . The course of many of these roads is still the basis of modern thoroughfares today. In the 1st century, Londinium’s port was active with commerce. The River Thames was used by invaders as a waterway to storm the city during Viking times and new streets laid out after the takeover by the Saxons, some of which even used lanes much like we would expect today to subdivide them . The famed London Bridge was rebuilt in the late 12th century and during this time many of the streets were named with monikers still in use today. The Great Fire of 1666 prompted the construction of two new streets to intersect city as well as the widening of many of London’s streets and lane. Six new bridges were added to cross the River Thames between 1750 and 1835 and toll roadways were created to pay for repairs to existing thoroughfares. Hansom cabs were first introduced as another form of transportation in 1834 while the first passenger railway appeared just two years later. Deep water basins were added to the river at this time to reduce congestion from shipping. The Thames Tunnel was opened in 1843 to provide another avenue of transport over the river. Victorian London witnessed a revolution in transportation with the arrival of omnibuses, the extension of the railways for passenger trains to completely traverse the city, trams (first horse-drawn, then electrified by the turn of the century) and tube railways. The first underground railroad was opened in London in 1884. It was the very first of its kind and a model for other metropolitan areas in the ensuring decades. Appendix B contains a map of London’s current underground system with its extensive labyrinth of passageways. The growth of the commuting labor force living in the suburbs prompted the construction of new trunk roads and the expansion of the underground system to accommodate them in the years prior to World War II. Subsequent bombings of the city during the war in the 1940’s would escalate redevelopment of its ancient roadways. World War II In the midst of the second World War in September, 1940, Germany instituted the Blitz, a sustained six-month bombardment of London which killed 20,000 residents. After the bombing ended in May, 1941, London became a â€Å"major centre of wartime production† before Hitler renewed his assault on the city in summer of 1944 resulting in 29,890 Londoners killed and 50,507 injured. Underground rail stations were even used as shelters and the tunnels pressed into use for weapons storage. While the negative effects of these bombings included reduction of the population and significant damage caused throughout parts of the city, the end of the war became the impetus for England to start replanning the layout of London and surrounding towns, roadways and public transport and urge relocation from overpopulated areas to the suburbs (see Appendix C for a map of areas affected by bombing). Without a federal transport authority to draw up plans for redevelopment of roadways, much of the work was undertaken by landowners and commercial developers whose interests it would best serve. Construction of an airport began in 1946. In 1947, the legislature passed the Town and Country Planning Act to redevelop the slums of the East End, which had long been largely ignored since the majority of wealthy citizens resided in the West End. Narrow and impassable roads in the area were replaced for a nearly complete revitalization. After years of austerity in the war, it was with great acclaim that Britain crowned their new queen, Elizabeth II, in 1952. Her coronation ceremony, complete with a drive through London in the ancient Gold State Coach, prompted a renewed interest in horse and carriages. The British Driving Society was formed soon thereafter to honor the ancient sport of driving various horse-drawn vehicles . Royalty used the Long Walk at Windsor to display their horsemanship skills while the general public was confined to the pathways of parks in the West End. While Queen Elizabeth began her reign, the last of the famous London trams was officially retired. The decade of the 50’s was one rife with innovation, however. 1953 saw the opening of the newly completed Heathrow Airport in London. The first commercial air service between London and Moscow was launched in 1957 and the city received its first parking meters in 1958. The initial section of the London-Birmingham Motorway opened in 1959, closing out the decade with a loud roar.

How to Overcome the Fear of Public Speaking

How to Overcome the Fear of Public Speaking Introduction Majority of people get performance anxiety when they need to make a speech in front of the audiences. According to Lake (2015), seventy-five percent of the population suffers from the fear of public speaking. Over time, people will try to avoid participating in any speeches as they feel nervous while speaking. In fact, there are few ways to overcome the fear of public speaking which are organizing the presentation, breathing exercises, and practicing more. (NG CHAI YET) 1st point: Organizing the presentation The first way to overcome the fear of public speaking is by organizing the presentation (Golberg, 2016). There are several steps to organize the presentation. First of all, the speaker should understand the topic of the presentation and organize the information (Hall-Flavin, 2014). It is important to make sure that the information is correct, clear, and related to the topic in order to make fewer mistakes and not digress from the topic. The speaker should do research and get correct information from books, articles, journals and suitable website which are related to the topic. Secondly, the speaker can try to remember the arrangement of the speech (Martinuzzi, 2013). By remembering the arrangement, the organized information can help the speaker be more confident and remain in control during the presentation. For example, the speaker can use the presentation slides to help them remember the arrangement and reduce their fear of public speaking. Besides that, one of the reasons for the fear of public speaking is the speaker fear of receiving the questions (Martinuzzi, 2013). Before speaking in public, the speaker should prepare a list of potential questions from the audience (Martinuzzi, 2013). This can increase the speakers confidence reducing the fear of public speaking. In addition, another reason for the fear of public speaking is the anxiety that could cause the speaker to forget or disorganize the main points. Therefore, the speakers can make a cue card with the main points and ideas (Goldberg, 2016). However, the main point must be in point form and not in essay form. The cue card helps the speaker to avoid forgetting the main points and reduces their fear of giving a presentation on stage. In short, these steps in planning a presentation can help the speaker to be prepared for public speaking with a more confident and relaxed attitude. (MIMOSA TAN SIN YIE) 2nd point: Breathing exercises The fear of public speaking can be overcome and eliminated by learning breathing exercises. Breathing is a useful tool for relaxing and refreshing the mind as it is something that people are able to control and regulate. There are several methods for breathing exercises. Speaker can take the time to inhale and exhale before starting the speech(Weil, 2016). Taking a deep breath before start the speech can lower the speakers stress level and reduce anxiety. For example, stage fright can be a significant hurdle to the speaker that wanted to share the information with the audiences. Therefore, breathing can increase self-confidence and enhance the speakers voice to be louder. Moreover, try to breathe normally and comfortably when speaking too fast (Peters, 2010). Generally, people who are nervous will speed up their speaking instead of enunciating the sentences properly because they are trying to end the speech sooner. Focusing on breathing can not only calm the speaker but also a powerf ul relaxation technique for the speaker to continue the speech with better performance. Furthermore, pause and breathe between the points during the speechis another way to overcome the fear of speaking (Nuumburg, n.d). For instance, take a breath after an idea is given out and introducing another with few second later can rebuild the speakers confidence and undoubtedly, it can manage and release fear. In fact, it will also sustain the physical capacity for the speaker to talk for a long time. The benefits of breathing exercises are both physical and psychological. Thus, learning to breathe naturally the benefits will be enormous for reduce the fear when they having a speech. (RENEE TAN CHAI NI) 3rd point: Practice more The most common way the speaker can overcome the fear of public speaking is more practice. For practice public speaking, they have to understand their speaking material so that can prepare well to deliver the speak (Martinuzzi, 2013). Practice can help them to understand their speech but not memorize it. When practicing public speaking in the home, they can practice in front of the mirror (Sahay, 2016). This is the most effective way because it is able to help them to pay attention to their posture, gestures, movement and facial expressions. Gentle expressions will gain the audiences attention and they will concentrate to their speech. Moreover, they can record their speech by using a video camera and watching it in order to make corrections easily (Daniel K. Hall-Flavin, 2014). Furthermore, they can try practicing public speaking in front of an audience. Looking for an audience to evaluate to their performance. They can also join a club that can give them opportunities to speak in front of the audience, such as Toastmaster. Toastmaster is a communication and leadership development organization worldwide (Toastemasters International, n.d.) It is a great place for people to practice public speaking because the people who study with the program will give them valuable advice (Gray, n.d.). More practice with public speaking will help them gain more experience. Thus, they will feel more comfortable when speaking in front the audience and no fear. (ROSELIND KANG KAI QI) Conclusion In conclusion, public speaking is a form of communication to share ones thoughts to influence others. It is a need to everyone regardless for education or career purpose. Preparation is very important as good preparation can overcome ones fear and increase their confident level towards a success performance. People will be benefited by having several keys in their pocket to overcome the fear of public speaking. (NG CHAI YET) References Lake, R. (2015, April 28). Fear of Public Speaking Statistics and How to Overcome Glossophobia. Retrieved from creditdonkey: https://www.creditdonkey.com/fear-of-public-speaking-statistics.html Martinuzzi, B. (2013). 11 Easy ways to Finally Overcome Your Fear of Public Speaking. Retrieved from https://www.americanexpress.com/us/small-business/openforum/articles/easiest-ways-to-manage-your-public-speaking-fear-2/ Hall-Falvin, D. K. (2014, February 25). Fear of public speaking: How can I overcome it? Retrieved from http://www.mayoclinic.org/diseases-conditions/phobias/expert-answers/fear-of-public-speaking/faq-20058416?p=1 Goldberg, D. F. (2016, November 10) Teacher: How to Overcome Your Fear of Public Speaking.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Retrieved from http://www.teachingvillage.org/2016/11/10/teachers-overcome-your-fear-of-public-speaking-by-david-f-goldberg/ Nuumburg, C. (n.d). Breathing Exercises to Make Life Easier. Retrieved February 18, 2017, from Seleni Web site: https://www.seleni.org/advice-support/article/breathing-exercises-to-make-life-easier?gclid=Cj0KEQiA25rFBRC8rfyX1vjeg7YBEiQAFIb3b8vjJkUUWOwBZn5VtqntjdlWKw9G-Rr6C3xNykfu7tEaAnNb8P8HAQ Peters, K. (2010, January 12). Breathing: The Seductive Key to Unlocking Your Vocal Variety. Retrieved February 18, 2017, from Six Minutes Web site: http://sixminutes.dlugan.com/vocal-variety-speech-breathing/ Weil, A. (2016, May). Three Breathing Exercises. Retrieved February 18, 2017, from Dr. Weil Web site: https://www.drweil.com/health-wellness/body-mind-spirit/stress-anxiety/breathing-three-exercises/ Daniel K. Hall-Flavin, M. (2014, February 25). Mayoclinic. Retrieved from Fear of public speaking: How can I overcome it?: http://www.mayoclinic.org/diseases-conditions/specific-phobias/expert-answers/fear-of-public-speaking/faq-20058416 Gray, C. M. (n.d.). How I (Finally) Got Over My Fear of Public Speaking. Retrieved from themuse: https://www.themuse.com/advice/how-i-finally-got-over-my-fear-of-public-speaking Martinuzzi, B. (2013). Open forum. Retrieved from 11 Easy Ways to Finally Overcome Your Fear of Public Speaking: https://www.americanexpress.com/us/small-business/openforum/articles/easiest-ways-to-manage-your-public-speaking-fear-2/ Sahay, U. (2016, December). Enzuke. Retrieved from How To Overcome The Fear Of Public Speaking: http://www.enzuke.com/how-to-overcome-fear-public-speaking/amp/ Toastemasters International. (n.d.). Retrieved from Who We Are: https://www.toastmasters.org/About/Who-We-Are

The Soviet Union, Communism, and the Vietnam War Essay example -- Commu

A quarter of a century after the Fall of Saigon, Vietnam continues to exercise a powerful hold of the American psyche. No deployment of American troops abroad is considered without the infusion of the Vietnam question. No formulation of strategic policy can be completed without weighing the possibility of Vietnanization. Even the politics of a person cannot be discussed without taking into account his opinion on the Vietnam Ware. This national obsession with Vietnam is perfectly national when viewed from a far. It was the only war that the United States has ever lost. It defined an era of American history that must rank with the depression as one of this nation’s most traumatic. It concluded with Watergate and led many to believe that the United States was in decline. Even with the sobering effect of time, passions concerning American policy and behavior in Southeast Asia reach a level normally associated with sensitive social issues. To understand why, one must look at Vietn am in the proper context. American involvement occurred in the middle of, and was the most visible engagement, of the defining paradign of the post World War II era, the Cold War. Only through this prism can the Vietnam experience be defined.   Ã‚  Ã‚  Ã‚  Ã‚  One of the seven global powers entering World War II; the United States emerged as an undisputed â€Å"superpower.† Her economic and military night was overwhelming in a world ravaged by five years of total war. The only adversary of comparable power was a notion at the opposite end of the ideological spectrum, the Soviet Union. As the vanguard of the communist world, the U.S.S.R.’s raison d’etve was the facilitate the overthrow of the global capitalist system and replace it with a â€Å"dictatorship of the proletariat.† Thus the explicit mission of American Foreign policy after 1945 was opposition to communist advancement anywhere in the world. This took many forms and was backed by key assumption.   Ã‚  Ã‚  Ã‚  Ã‚  Central among then was the avoidance of a direct military confrontation between the Unites States and the Soviet Union. With the U.S.S.R. achieving nuclear capability in 1947 and both sides expanding their armed forces, a full out war was deemed unacceptable. The result of such a war was seen to be catastrophic to the survival of the planet. The lesson of the Korean War only reinforced this assumption. The infusion of Chinese troops quickly escalated ... ...rs. In fact, relations between Vietnam and China cooled considerably and even led to a brief border war between the two in the late 1970s. Vietnam also never became a threat to its region. While undoubtedly communist, Vietnam has never become a stridently aggressive Marxist state in the mold of North Korea, or even Cuba.   Ã‚  Ã‚  Ã‚  Ã‚  The Cold War was to the rubric with which America Foreign Policy was formulated during the post World War II era. Confrontation and what was thought to be an inevitable war with the Soviet Union became the starting point of all American Strategic thinking. In this context, the U.S.’s relations with all countries had to be looked upon with the Soviet Union and communism in mind. This particularly held true with regards to Vietnam. Having â€Å"lost† China and gone through a war on the Korean peninsula, American policy makers felt that any more communist aggression had to be stopped at all costs. Mixing in the fact that an important ally was intent about keeping her colony, and distrust of Ho Chih Minh and his regime all combined to draw the Unites States into a conflict that was neither winnable or so unimportant as to allow the United States to disengage itself.

Christopher Columbus :: Christopher Columbus Essays

Christopher Columbus is an amazing figure of past history. He was known as the discoverer of America and the first true American. Recent studies have brought up a question if maybe Christopher Columbus is not the â€Å"hero† we where thought to believe in elementary school. Its is proven that Columbus’ methods of beginning colonies and taking land where cruel and barbaric. Christopher Columbus has turned out to be a different man from what I grew up believing. The first change that was brought to mind was the fashion in which Columbus ascertained the funding and supplies for his initial trip around the other side of the world. Mr. Columbus was quite a sales pitch expert. He wanted to find a passage to China, through unmarked waters. He had to receive funding for the great adventure, which had to be covered by the richest of the rich. The only place he could go would have to be the king of Spain. The fact that Columbus was Italian (a foreigner) he had to definitely make an impression on the king. Another problem was the fact that Columbus had never actually been a captain on a ship, only a passenger. There was also not a huge market for a Trans-Atlantic voyage. The fact that the idea of the world being round was a somewhat new aspect. It was amazing that this trip had started at all. The price of this trip included several boats, manpower, and survival supplies. This was all he needed to do the trip. This was not enough. Christopher wa nted 10% commission on all commerce between his discoveries and the mother country, the title of Admiral of the Ocean Sea, permanent position of governor of all new territories, and a long list of other personal demands. Columbus understood the importance of helping others get what they wanted. He presented the royalty with dreams of wealth and glory. He even appealed to their desire to spread their

Investigating Cameron Balloons Essay

Cameron Balloons The first business I have chosen is Cameron Balloons. I have chosen this business because it seems interesting to me about investigating a hot air balloon manufacturer. Activity Cameron Balloons manufacture Hot Air Balloons, Inflatables and also Airships, which are also known as Blimps. Cameron Balloons are also known for their special shaped balloons, which they created. Cameron Balloons have diversified into making medical products for hospitals and nursing homes. Jim Howard from Cameron Balloons and surgeon Harry Espiner teamed up to make Espiner Medical Products Ltd, which were supplied with materials by Cameron Balloons. One of their medical products is called ‘Laparoscopic Sacs’, or ‘Lap Sacs’ in short. They help with tissue retrieval. They also produce hyperslide transfer sheets which easily help transfer patients from wheel chairs to beds. This means that Cameron Balloons operates in the secondary sector, because they do not get raw materials themselves, but they manufacture the materials and sell them. They have also diversified into making medical products and supply hospitals. Other businesses in this sector include: * Aerospace manufacturing * Car manufacturing * Clothing industry * Electronics * Engineering * Energy industries * Metalworking * Software engineering * Telecommunications Industry * Tobacco industry * The main customers involved with Cameron balloons would be hot air ballooners * The main competitors involved would be other hot air balloons manufacturers (See D1 – Cameron Balloons External Influences – Business Competitors for a list of cameron balloons’ worldwide competitors) * Cameron balloons only used to make hot air balloons just like any ordinary balloon manufacturer. In 1975, Cameron balloons began making special shaped balloons. Cameron balloons have also recently began making medical products * When Cameron balloons began making special shaped balloons, they became the biggest manufacturers of hot air balloons. They also expanded by diversifying into making medical products Location Cameron balloons’ location is in St. Johns Street in Bedminister, which is in Bristol. It has many travel links (for different common types of transport) and also has many points of interest nearby. Cameron balloons have chosen a good place for the business because: * There are many transport links close to the Cameron Balloons site. Lots of major roads, including the A38 and the A4, are close to the site, Bristol Airport is 9 kilometres away along the A38, the rail station next to the site, and the M32 is 5 kilometers away. These links are important for Cameron Balloons’ suppliers, customers and staff. Good rail links mean that heavy equipment and supplies can be brought in easily; good road and rail links give employees easy access to the site. Bristol’s air and sea links are also important as more than 80% of Cameron Balloons’ output is exported. * The site in Bedminster is large enough to allow the business to expand when it needs more space. * Cameron Balloons need employees with convenient access for them to get to work. It also needed a certain amount of experts in the aeronautical industry, which was quite simple as the airport was so close to the site. * Because Cameron Balloons is one of the biggest and best ballooning companies, the reputation of it helped to attract both skilled employees and new customers. * Because there are many points of interest nearby, it should be easy to find the location of the business It was a coincidence that the location of Cameron balloons was in Bristol, as this was where Don Cameron first started his business as a sole trader. Here is a map of Cameron Balloons’ location along with a smaller map showing the main roads: Here is another map showing areas of points of interest and travel links: Ownership Cameron Balloons is a private limited company (Ltd.). When Don started the business, he was a sole trader. Owners usually make their businesses private limited companies because there are more advantages than disadvantages. The advantages and disadvantages of a private limited company are: Advantages Disadvantages Protection of Limited liablilty Profits have to be shared out amongst a potentially larger number of people Owner isn’t personally responsible for companies debts No benefit from scale economies (e.g. bulk buying, cheaper borrowing e.t.c.) If business name is licensed, it cant be duplicated by someone else Owner is accountable to shareholders for the operation and profitability of the company More capital can be raised as no limit on number of shareholders Detailed legal procedures must be followed to set up the business – consuming time and money Cheap and easy to set up If the owner has to sell any of his shareholding, he could lose his business Owner is major shareholder Financial information can be inspected by any member of the public once filed with the registrar, including competitiors Owner can raise money from friends and family Owner can sell the business if he wants to Control of company cannot be lost to outsiders – shares only sold if all shareholders agree Easier to borrow money The business will continue to run even one of the owners dies, shares being transferred to another owner Aims & Objectives The main aims of Cameron Balloons are: * To make a profit * To expand * To be the biggest balloon manufacturers * To make 500 balloons in a year and hit a turnover of à ¯Ã‚ ¿Ã‚ ½10,000,000 * To improve the efficiency of their balloons to help improve performance and care for the environment * To provide hospitals with medical products to help patients There are objectives for each aim. Cameron Balloons are a successful company, so they don’t have to worry about surviving at the present time unless they get hard competition from another business and start making losses, so the business mainly focuses on making a profit. They are currently aiming to make 500 balloons a year and hit a turnover of à ¯Ã‚ ¿Ã‚ ½10,000,000, which is about à ¯Ã‚ ¿Ã‚ ½3,000,000 more than what they made in 1996. They want to make more sales than their competitors, and they have currently achieved this by manufacturing special shaped balloons. They are always trying to make a new special shape or improve the performance of their current balloons Cameron Balloons are an expanding company. They have diversified into producing medical products for hospitals. Marketed by Espiner Medical Products, Cameron Balloons have been producing ‘lapsacs’ which helps in tissue retrieval in operations. They also produce ‘Hyperslide’ patient transfer sheets, which are made from balloon fabric. The surface has no friction which helps to easily move patients from wheelchairs to beds. This could help Cameron Balloons as well as hospitals as Cameron Balloons can use their own balloon fabric, and if they have spare or scrap fabric after making balloons, they can make use of it, make profit and make less waste, which is good for the business, hospitals and the environment. Cameron Balloons wanted to become the largest balloon manufacturer in the world, which soon turned into a success after producing the first special shaped balloons. The first special shape balloon was built in 1975 and the company has produced more than 400 designs, including Disney’s Fantasia castle, a dragon, a space shuttle, several cows and numerous cans, houses and bottles. Cameron balloons always need to keep checking whether they are meeting their objectives. Only then will they be able to meet their aims. A way to help to check if Cameron ballons are meeting their objectives is by having objectives which are measurable. For example, if an objective of Cameron balloons is to make 40 balloons per month, then they can see after each month whether they are meeting their objective or not. If they are not meeting their objective, then they will know that they won’t meet their aim unless they make more balloons next month until they reach their objective and account for the previous month. But if an objective of Cameron balloons is to make more balloons than their competitor each month, then if they are meeting their objective, they still might not be successful. This is because even though Cameron balloons is ahead of their competitor, Cameron balloons won’t be making many balloons if their competitor is failing. Richer Sounds The second business I have chosen is Richer Sounds. I have chosen this business because I already have some knowledge about the business. Activity Richer Sounds sell entertainment systems. They sell their goods in three ways, which are from the stores directly, by mail order and over the internet. They had tried to diversify into selling telephones, musical equipment and videos. However, these were all unsuccessful. Richer Sounds is in the tertiary sector because it gets supplied by products but Richer Sounds don’t make the products themselves. Other businesses in this sector include: * Franchising * Restaurants * News media * Hotels * Consulting * Hospitals * Waste disposal * Real estate * Personal services * Business services * richer sounds’ main customers could be anyone as most people buy what richer sounds sell * richer sounds have lots of competitors. a competitor of richer sounds could be a retailer of anything that richer sounds sells. The main competitors could be the ones that are close to richer sounds. Richer sounds still have to keep in mind about other competitiors as well as lots of businesses sell their stock online. * Richer sounds have tried to diversify into selling other equipment, but failed, so they stay as a specialist of what they always sell * Because richer sounds hasn’t changed and stays as a specialist of certain equipment, it means they can provide better, specialist customer service, which is one of their main qualities Location Richer Sounds have 44 stores nationwide. Their first store was opened at London bridge walk in 1978 because Julian Richer was working in that area and bought the shop. After that, a store was opened in Stockport because people from Manchester were going to the London store, so if they made a store closer to them, it would mean less hassle for more people and more profit for Richer Sounds. Their main warehouse is in Lancashire. It has more than 74,000 sq ft of storage space. The products get distributed to all the stores or customers who bought something from Richer Sounds from the internet. The distribution director is Solomon Essah Essel. He and the employees that work with him are responsible for the storage and distribution of the goods in the warehouse. The warehouse is in a good location as it is near central England, and because richer sounds is a nationwide company, it means that the shops and customers can be supplied with not much hassle. It also has good travel links to hel p with delivering. Ownership Richer Sounds is an unlisted public limited company (Plc.). They became a public limited company so they could get limited liability benefits, so Julian Richer doesn’t become personally liable for the companies debts. But they do not put their shares on the stock market. This is because they do not need to get additional capital by giving their business away to people outside the business. The advantages and disadvantages of a Plc. are listed below: Advantages Disadvantages Same as Ltd. Expensive set up cost of all forms of business organisation considered Increased potential for raising finance by share issues or through other financial investors Due to public transfer of shares, more open to hostile takeover bids Due to size they can gain from Economies of Scale Tighter levels of regulation The Plc. can use its power/size to dominate a market, (e.g. purchasing competitors) Public ownership by minority shareholders does not provide them as owners with any real control of the business Large Plc.’s may suffer from diseconomies of scale By having limited liablility, the owner’s personal possessions (e.g. his/her house, car e.t.c.) can’t be taken to repay for the business’s debts. Many owners prefer choosing this type of liability. There is also unlimited liability. This can apply to sole traders, small businesses e.t.c. their personal posessions can be taken from them if their business gets into debt. Aims & Objectives Richer Sounds have aims and objectives to help keep the business moving forward. This is why they have a mission statement, which is shown below: RICHER SOUNDS MISSION STATEMENT 1. To provide second to none service and value for money for our customers. 2. To provide ourselves with secure well paid jobs working in a stimulating and equal opportunities environment. 3. To be profitable to ensure our long term growth and survival. Richer Sounds have many aims. The main one is to provide good customer service and provide good value products. Richer Sounds aim to reward employees and to be equal with everyone. Another main aim is to make a profit, which is the same with all profit making organisations. Richer Sounds don’t just pay salaries. They like it, and are generous in giving it. They also have bonus schemes for employees. Julian Richer, the chairman and David Robinson, the group managing director decide on ten goals for the business for the next 12 months which they want to achieve. One of Richer Sounds objectives is to keep the business fun. This keeps employees motivated and makes them work to their full potential. They also want to continually improve on customer service and produce new services. They also change the business to help it work more efficiently. Employees also get the chance to submit suggestions to richer sounds and they also get rewarded for it. Richer sounds also provide services for homeless people, by having touch screens available to them to help them find places where they can stay. Richer sounds need to make sure their objectives are measurable. For example, if richer sounds aim to get a certain amount of profit by the end of the year, then their objectives could be to get a certain amount of profit by the end of the month. This can help them to keep track and to help them see if they need to work harder or if they need to set a higher aim. A2 Activity One of the main differences between Cameron Balloons and Richer Sounds is that Cameron Balloons is a manufacturing company and Richer Sounds is a retailing company. Cameron Balloons also managed to successfully diversify into manufacturing medical products. Richer Sounds, however, tried to diversify into making telephones, musical equipment and videos, but failed. Location Cameron Balloons is situated in Bristol. It is good for this type of business because it has good transport links and it exports products as well, so it has a good location for doing business internationally. However, it isn’t a that much of a good position for doing business nationally, although it does have good road links. So overall, it does have a good location. The warehouse for Richer Sounds is located in Lancashire, which is a good position as it is near the midlands. It doesn’t do business internationally so they have chosen a very good position for the warehouse. It is also good to have the warehouse to be situated there because they deliver to stores all over England so it would be best to have the warehouse near the midlands. Ownership Cameron Balloons is a private limited company. The advantages and disadvantages for a Ltd. company are: Advantages Disadvantages Protection of Limited liablilty Profits have to be shared out amongst a potentially larger number of people Owner isn’t personally responsible for companies debts No benefit from scale economies (e.g. bulk buying, cheaper borrowing e.t.c.) If business name is licensed, it cant be duplicated by someone else Owner is accountable to shareholders for the operation and profitability of the company More capital can be raised as no limit on number of shareholders Detailed legal procedures must be followed to set up the business – consuming time and money Cheap and easy to set up If the owner has to sell any of his shareholding, he could lose his business Owner is major sharholder Financial information can be inspected by any member of the public once filed with the registrar, including competitiors Owner can raise money from friends and family Owner can sell the business if he wants to Control of company cannot be lost to outsiders – shares only sold if all shareholders agree Easier to borrow money The business will continue to run even one of the owners dies, shares being transferred to another owner Richer Sounds is an unlisted Public limited company. The advantages and disadvantages for a Plc. are: Advantages Disadvantages Same as Ltd. Expensive set up cost of all forms of business organisation considered Increased potential for raising finance by share issues or through other financial investors Due to public transfer of shares, more open to hostile takeover bids Due to size they can gain from Economies of Scale Tighter levels of regulation The Plc. can use its power/size to dominate a market, (e.g. purchasing competitors) Public ownership by minority shareholders does not provide them as owners with any real control of the business Large Plc.’s may suffer from diseconomies of scale The boxes in underlined italics do not apply to Richer Sounds as Richer Sounds is an unlisted public limited company Aims & Objectives Cameron Balloons’ main three aims are: * To survive or make a profit * To expand * To be the biggest balloon manufacturers Richer Sounds’ main three aims are: * To provide second to none service and value for money for their customers * To provide themselves with secure well paid jobs working in a stimulating and equal opportunities environment * To be profitable to ensure their long term growth and survival Richer Sounds make it easy for people to understand their aims and objectives because they have a mission statement. Cameron Balloons do not have a mission statement. A3 Activity Cameron Balloons have expanded by diversification into making medical products. They could also diversify again using their materials to make something else. Richer Sounds could keep trying to diversify until they manage to successfully diversify into doing something. It could benefit them just like it benefits Cameron Balloons. I think the main reason why it is easier for Cameron Balloons to diversify is that Cameron Balloons is a manufacturer, and Richer Sounds is a retailer. Location Cameron Balloons have expanded their business by diversification into medical products. They could also expand by opening a new site. This will double the amount of products they sell. They could also open it in the north since their current site is in the south. This will make it easier for national deliveries. Just like what Cameron Balloons can do, Richer Sounds could make another warehouse as it could be hard and complicated for them to distribute goods to 45 stores. As their warehouse is situated in the midlands, they could have their next warehouse in the north or south, the busiest area would be a suitable location. Ownership Cameron Balloons could become a plc as there are less major disadvantages. I think Richer Sounds shouldn’t change their type of ownership but keep it as it is because they don’t want anyone to buy their shares and because of this, they have less disadvantages as a plc., and would be better off as a plc Aims & Objectives The only similarity between Cameron Balloons’ main three aims and Richer Sounds’ main three aims is to make a profit, as they are both profit making organisations. From the other two aims, Cameron Balloons only focuses on the success of the business. However, Richer Sounds focuses on the wellbeing of the employees and the satisfaction of their customers. Both of the businesses need to have a mix of the aims. Cameron Balloons need to think more about the employees and their customers and Richer Sounds need to think about how the business could improve in the long term. B1 I will be describing three functional areas at Richer Sounds. The three functional areas I will be describing are: * Store Operations * Marketing * Customer Service Store Operations The head of the store operations is John Clayton, the operation and training director. He gets help from employees working in operations, distribution, the store service and repairs, stock control and Hi-Fi Direct. Some of the responsibilities of store operations are: * Setting each store’s budget * Checking that all the stores achieve their targets and taking action if targets aren’t being met * Communicating with stores * Deciding the minimum staffing level * Sorting out any problems with employees * Sorting out any other problems * Checking orders of stock * Organising store visits * Checking that store managers undertake health and safety risk assessments * Helping store managers and employees * Making stores suitable for the area that they are in. Marketing The marketing director is Claudia Vernon. The things that she does with the employees under her control do can be split into 4 main categories. These are: * Marketing * Design * Point of sale * Their website Customer Service John Clayton is the director of customer service, who is also the operations and training director. These are some of the things they have for customer service: * Knowledgeable and friendly staff * A national call centre * A corporate sales section * Mail order and web sales * An order line for free catalogues * Specialist customer service staff * A service and repairs section * Well laid out, welcoming stores with easy access * Demonstration rooms * Pets welcome policy * Competitive prices * 100% satisfaction guaranteed or money back * New products by known manufacturers * Full access to technical back-up and spare parts * Computerised stock control system * Web access in stores * Part-exchange scheme * A clear product key code * All repairs covered by a three month warranty * Till receipt customer questionnaire * Informative in-store catalogues * Free seasonal refreshments * Free delivery scheme * Mystery shopper scheme B2 How the three functional areas work together to support the business Operations keep everything organised and under control so there are no problems. This can help the other functional areas work better. The marketing area will be able to do its bit easier as the stock order has been checked and they know what they have to sell. The customer service area will then begin and they will try to help the customer as much as possible and resolve any problems. Example 1 (Operations) Operations organise visits to the stores to make sure everything is in order. If a store isn’t visited then something could happen without operations knowing. If an employee in the marketing department has an argument with another employee from the customer service department, and if the operations department does not sort this out, then both of the employees could be slacking on their jobs. If they slack on their jobs then the marketing department won’t be able to reach its targets. The customer service could also be a failure which would harm the business more as it involves interacting people from outside the business. This could cause losses in the store as less people could be going to it. The store may then close down. This would all be because the operations didn’t do their job properly. Example 2 (Marketing) Marketing is split up into 4 groups. If one of these areas doesn’t perform well, then that could affect the other groups and could affect the whole marketing area. The operations will have to sort this out as if it isn’t sorted out, then more work will be put on the customer service area, and if they can’t handle it, then the store could close down as above. Example 3 (Customer Service) If the customer service area isn’t performing well, then this could have a major impact on the business. This is because the employees are interacting with people from outside of the business. The business could lose a lot of customers in a short amount of time if customer service isn’t good as customers wouldn’t like the service and would stop going there and wouldn’t recommend others to go there. This could also make the store close down. If any store is disliked for some reason, then it could affect other Richer Sounds stores as well because they will be losing their reputation. B3 Richer Sounds’ main three aims are: * To provide second to none service and value for money for their customers * To provide themselves with secure well paid jobs working in a stimulating and equal opportunities environment * To be profitable to ensure their long term growth and survival How the functional areas work together to achieve the aims Aim 1 – To provide second to none service and value for money for their customers The operations area keeps things organised and make sure that stores aren’t performing less than expected. They also keep in contact with stores and the stock/prices of products are sorted and organised for the stores. Depending on the location of a store, it will be customised to adapt to the environment it is in. Any problems with store managers or employees will get sorted out. This makes things easier for the marketing area. The marketing area tries to make products sell by advertising, making them look attractive e.t.c. The customer service area tries to keep the customer satisfied. Aim 2 – To provide themselves with secure well paid jobs working in a stimulating and equal opportunities environment The operations area makes the jobs easier for the marketing area and the customer service area. They sort out any problems with store managers or employees. They set budgets for stores so they can sell products, but not buy too much. They make sure that the stores are achieving their targets, otherwise something will be done about it. They keep in contact regularly with stores and also visit them. The market area tries to make products sell and want the business to be successful. The customer service area tries to satisfy the customers so the business has an increase in their reputation. Aim 3 – To be profitable to ensure their long term growth and survival The operations area sorts and organises stock/prices of products are for the stores. Setting a budget for each store can help make a profit as well as preventing a loss. Setting targets for each store makes the employees work to their potential. Advice to store managers or employees can help a lot as it could get rid of a major problem, which could help the store improve. The market area tries to make products sell as much as they can. The customer service area try to keep customers satisfied as much as they can. C1 Richer Sounds do not call their employees by ‘staff’ or ’employees’. i think they do this because they want everyone to feel equal as much as they can, and not treat them like slaves. Also, instead of saying ‘head office’ they say ‘central office’ because ‘head office’ makes it sound more important to the others. Even though ‘central office’ makes it sound more important aswell, it is better than saying ‘head office’. Richer Sounds also use the term ‘career key timer (CKT)’ instead of ‘part-time’ as ‘part-time’ could make the part-tme employees think that they are only partly involved in the business. Instead of approaching customers by saying ‘can I help you?’ the employees use a better way which is by offering the customers a free cup of coffee or ice lolly. This is a good way to appraoch a customer as the customer will be happy that they are receiving free refreshments and at the same time can get help if they need it. Some different types of communication are: * Writing a letter * Recording a message * Reports * E-mail * Fax * Phonecall * Posting information on the internet * Meetings * Surveys * Face to face * Oral/Written feedback An example of written communication The employees are given the directors’ home numbers. This is because if they have a complaint then they can talk directly so the problem gets sorted out quickly. This helps the employees have private conversations aswell, which is why this method would be used for any problems or complaints. This also shows that the employees are trusted with these numbers and that they wont misuse them or give them out to any unknown person. An example of oral communication Meetings gather people together so that they can talk face to face and elaborate on any issues. This is an effective way of communication as more than just one person is bieng communicated, which saves time. People can also debate and have problems sorted out quickly ad effectiveley. How ICT is used to communicate and operate ICT is used in a variety of ways. Some of them are: * Customer service. This includes staying in contact with the customer until they are satisfied, helping them with product issues such as insurance, product support e.t.c. * Posting information on the internet, which could be on their website for customers, or other sites for others to see * Sending e-mails to people. Sometimes, this would be easier than going to meet the person as they could be a long distance away, or they may need to know the information as soon as possible. * Sending and sharing files with others. This saves time as people know where all the shared files are, and people don’t need to bother others for information * Having a network for ease of access for employees inside the business * Advertising * Organising products, prices, quantities e.t.c. More than one department is needed to sort these things out, so it is important that they keep in regular contact with each other * Support (this includes people from inside the business and outside the business). This also ranges from different types of communication, but ICT can be used a lot. Employees could help others who are facing a problem with ICT, they can sort out problems within the business and also outside the business C2 The functional areas need to keep in contact with each other and so do the staff inside a functional area for the business to avoid any problems.Examples of how communications methods are used inside a functional area include: * Employees could phone each other for convienece if they are a fair distance away * Someone may need to show a report to the other employees to help with improving the functional area * Someone may need to send an e-mail to another employee for privacy, or for more convinience * A meeting could be held for more convienience as instead of explaining the same thing to each employee repeatedly, it can just be explained once to all the employees together. This will also allow the employees to show their opinions regarding what is being said * Talking face to face can be useful for people talking in private, or if people arent far away so it would be easier to talk to them This is effective enough to run the functional area but it can be improved. Examples of how communications methods are used between functional areas include: * A manager could write a letter to another manager of a functional area * Julian Richer records a message weekly which all the managers can hear * Someone may need to show a report to others to help with improving the functional areas * Someone may need to send an e-mail to another employee for privacy, or for more convinience * A Fax could also be sent for the same reason as an e-mail * Employees could phone each other for convienece if they are a fair distance away The business needs to keep in contact with its customers and the other businesses it is involved with. Communcications methods used outside the business include: * An employee could write a letter to a customer for customer service * An e-mail could also be sent to a customer or another business such as a supplier * Phonecalls could be made to customers and other businesses for customer service or to sort out transactions e.g. with suppliers * Posting information on the internet may be useful for anyone. However, this can be a bad thing as rival businesses can find out about Richer Sounds and improve their own business * Surveys can be given to customers so Richer Sounds know where to improve on thei customer service * Talking face to face can help with transactions and helping customers * Advertising shows customers attractive products and prices. But this can also help rival businesses to improve on their advertising to get more customers aswell C3 Improvements which could be made to communications inside functional areas may include: * Being connected to a network so that people can stay communicated with each other and share files more easily Improvements which could be made to communications between functional areas may include: * Being connected to a network so that people can stay communicated with each other and share files more easily * Having surveys between employees to help improve on functional areas * To have a chat area for Richer Sounds’ employees only, so that they can all stay conneced to each other and help each other with problems within the business Improvments which could be made to communications outside the business may include: * Feedback. If Richer Sounds do this then they will know how to improve on their services * Having a chat area in which Richer Sounds’ customers and employees can have general conversations. This could be done by allowing people to register onto the Richer Sounds site and having an available chat area D1 Cameron Balloons External Influences Business Competitors Cameron balloons have worldwide competitors. This is because they are a large company, exports goods to customers abroad and they also have a partner in the United States, which is called Cameron Balloons US. Here is a list of some of the competitors of Cameron balloons Europe – UK Lindstrand Rest Of Europe – Excluding UK Ballonbau Worner Balony Kubicek Ultramagic Balloons US Aerostar Avian Balloon Corporation Firefly Balloons Head Balloons Australasia Kavanagh Balloons Germany Schroder As I have shown above, Cameron balloons has about nine competitors. However, Cameron balloons is a very successful company so it is hard for some companies to compete with Cameron balloons. This can narrow the list of competitors down for Cameron balloons. So Cameron balloons’ main competitors are: * Lindstrand * Ultramagic Balloons * Aerostar * Schroder Economic Conditions * Changes in interest rates * Changes in exchange rates * Inflation * The amount of unemployment * Changes in government tax Environmental Constraints * Noise Pollution * Air Pollution * Waste Pollution * Global Warming Richer Sounds External Influences Business Competitors Richer sounds have many competitors. This is because they have a large amount of products with different manufacturers. They sell products from approximately 140 different manufacturers and also sell approximately 50 different types of products. This means that their list of competitors would be very big. Although richer sounds have many competitors, they still have an advantage over some of their competitors. This is because richer sounds are specialists in certain equipment. Economic Conditions * Changes in interest rates * Changes in exchange rates * Inflation * The amount of unemployment * Changes in government tax Environmental Constraints * Noise Pollution * Waste Pollution * Global Warming * Waste Electricity D2 + D3 Impact Of Changes In External Influences To Cameron Balloons And What Is Done About It Business Competitors Cameron balloons is a very successful company and is about twice as big as its main competitor. It has also diversified into making medical products. So there isn’t much to worry about unless the competitor starts to rapidly gain more profits and expand. Economic Conditions * If interest rates go higher, and if Cameron balloons make a loan, then they will have to pay more back to the financiers. This would put them in a big dilemma if they stopped making profits. So if interest rates go lower, then that would be the best time to make a loan * If exchange rates change, then this can affect Cameron balloons depending on whether the pound is stronger or cheaper. For example, if the pound is stronger than the dollar, then the prices of imports from America will be cheaper and the prices of exports will be more expensive to American customers. But if the pound is weaker than the dollar, then imports from America will be more expensive, and exports will be cheaper to American customers. So Cameron balloons will benefit more if the pound is stronger. This is because they order materials in the UK, so there is no need for imports, but if they did import, then it would be cheap, and also, when they export, they would get more money from their customers * Inflation will mean that Cameron balloons will have to pay more for materials and will have to sell their products at more expensive prices if they want to keep getting the same amount of profit * An increase in government tax would mean that Cameron balloons would have to pay more for materials and so they would have to sell their products at more expensive prices if they want to keep getting the same amount of profit * If there is a large amount of unemployment, then Cameron balloons can let go of the employees that aren’t doing their job properly, and they could get better employees. They could also make new jobs to make space for more employees. If there is a low amount of unemployment, then Cameron balloons will have to hold onto their employees and will have to train them if necessary, which will mean that it will cost time and money Environmental Constraints * Cameron balloons don’t have to worry much about the amount of noise pollution as they have a large site and the equipment they use isn’t very noisy * Air Pollution isn’t a major factor for manufacturing the balloons but Cameron balloons have to make sure that their balloons work properly and don’t cause too much air pollution when in use * Cameron balloons have come across a solution to lower the amount of waste pollution. Using their balloon fabric, they produce medical products. They could use their scrap or leftover fabric for this so they have less waste and, at the same time, more profit * Because Cameron balloons are manufacturers, they have to make sure that they don’t contribute too much to global warming Impact Of Changes In External Influences To Richer Sounds And What Is Done About It Business Competitors If one of richer sounds’ competitors cuts prices on their products then richer sounds will cut their price as they monitor competitor’s prices. They also offer a price reduction on any product if a customer finds the same product cheaper at a different store. I think it may be hard for richer sounds to do this as they will have to constantly find cheaper suppliers otherwise they may end up with losses that could end up in bankruptcy. Economic Conditions * If interest rates go higher, and if richer sounds make a loan, then they will have to pay more back to the financiers. This would put them in a big dilemma if they stopped making profits. So if interest rates go lower, then that would be the best time to make a loan * Exchange rates don’t affect richer sounds as they are only a national company * Inflation will mean that richer sounds will have to pay more for supplies and will have to sell their products at more expensive prices if they want to keep getting the same amount profit * An increase in government tax would mean that richer sounds would have to pay more for supplies and so they would have to sell their products at more expensive prices if they want to keep getting the same amount of profit * If there is a large amount of unemployment, then richer sounds can let go of the employees that aren’t doing their job properly, and they could get better employees. They could also make new jobs to make space for more employees. If there is a low amount of unemployment, then richer sounds will have to hold onto their employees and will have to train them if necessary, which will mean that it will cost time and money Environmental Constraints * Richer sounds don’t allow any sound systems to be played in the store as someone could be affected and may complain or leave the store. This doesn’t just include customers, as employees could be affected as well. People with hearing disabilities could also be affected. That is why if a customer wants to listen to a sound system, they have to go to a demonstration room, which is sound proof, to listen to it. Richer sounds help to protect peoples hearing by having warnings in their stores and also by selling ear-plugs. * Richer sounds also try to keep waste pollution low. They accept old sound systems as part exchanges for their products. This helps keeping customers’ waste low as well as putting the systems to good use. Cardboard and wood which aren’t needed are recycled * Lights, heating and all equipment are turned off at the end of the day so richer sounds don’t contribute much towards global warming * Electric forklift trucks are used at the warehouse to prevent air pollution